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Ask Gareth: Reframe your thinking about pricing

Aug 18, 2023

In the realm of consultancy, where the digital landscape is ever-evolving, one of the most challenging and crucial aspects is setting the right price for your services. Many budding consultants find themselves grappling with questions like, "What am I worth?" or "How do I determine the value of my expertise?" If you've ever felt this way, you're not alone. In this blog post, we delve into the fascinating journey of pricing strategies for no-code consultants and how to overcome the mindset hurdles that might be holding you back.

Charging What You're Worth: A Personal Odyssey
The journey of determining your worth often starts with a tug-of-war between the perceived value of your services and the internal struggle to ask for fair compensation. Take it from someone who's been there – an aspiring no-code consultant who, not too long ago, found herself in a similar quandary.

"I said I was an Airtable consultant, but I didn't feel it," she recalls. "I was making a mere $10,000 a month and questioning my value." A common story, isn't it? Many beginners tend to undervalue their expertise, echoing past job titles or salaries that fail to capture the true essence of their capabilities.

Embrace the Uncomfortable: Shifting Mindset for Success
The path to embracing your true worth as a no-code consultant is marked by pushing through the discomfort and boldly proclaiming your value. While it might seem audacious at first, remember this: the only way to become the consultant you envision is to claim that identity and plunge into the work. Over time, as you accumulate experience and results, your internal feelings will catch up with your aspirations.

Reflecting on her own transition, our consultant shares, "You have to be comfortable with the uncomfortable. You have to say, 'I'm a consultant,' even when you don't fully feel it yet." This mindset shift is pivotal, marking the beginning of a transformative journey that transcends your preconceived notions.

The Paradigm Shift: From Hourly Rates to Value-Based Pricing
As our consultant ventured into the world of freelancing, she confronted the traditional notion of hourly rates and embarked on a paradigm shift towards value-based pricing. Instead of measuring her worth by an arbitrary hourly rate, she began to assess the value she brought to her clients' lives. This approach highlights the essence of what sets consultants apart – the ability to save clients time, effort, and future mishaps.

"Consider the time and money your clients save by not doing it themselves," she emphasizes. "This isn't just about the hours you put in; it's about the value you pack into each project." This shift in perspective fuels the transition from doubting your value to confidently claiming it.

The Power of Incremental Increases: Overcoming Price Hurdles
Raising your prices can be daunting, but it's a journey you must embark on to flourish as a no-code consultant. Surprisingly, pushing your pricing boundaries isn't met with resistance as often as you might expect. Unlike the old adage that lowering prices is easier than raising them, the consultancy world often welcomes higher price points as indicative of quality.

"If your price is too low, potential clients might walk away," our consultant notes. "People seek professionalism, and pricing can reflect that." This revelation challenges conventional wisdom and encourages newcomers to step out of their comfort zones and take ownership of their value.

Navigating the No-Code Consulting Landscape
As a no-code consultant, you're poised to offer unique solutions and save your clients valuable time and resources. Despite any initial apprehensions, remember that you're venturing into a world of limitless potential. "You are more qualified to build this for your client than they are for themselves," our consultant asserts, urging you to recognize the transformative difference you can make.

So, whether you're taking your first steps into the realm of no-code consultancy or contemplating your pricing strategy, remember that embracing your worth is a continuous journey. Overcome the barriers of self-doubt, adopt a value-based perspective, and acknowledge that your pricing is a reflection of the transformative impact you bring to the table.

In Conclusion: Pricing Your No-Code Consultancy for Success

Diving into the world of no-code consultancy isn't just about the technical expertise; it's about owning your value. Overcoming the initial discomfort, transitioning to value-based pricing, and understanding the power of incremental price increases are the stepping stones that lead to your consultancy success story.

As you set out on your journey, remember that every consultant, no matter how experienced, has navigated these waters. With determination and a willingness to embrace your true worth, you're destined to thrive in the dynamic landscape of no-code consulting. So, go ahead, proclaim your identity as a consultant, and embark on a transformative journey that will redefine your professional trajectory.

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