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📚 Book Recommendation: 10x is Easier Than 2x - Exploring Massive Opportunities in Consulting

Sep 08, 2023

In today's video, we dive into a thought-provoking book titled "10x is Easier Than 2x" by Dan Sullivan and Dr. Benjamin Hardy. The book challenges the conventional thinking of setting incremental goals and instead encourages readers to aim for exponential growth. As an aspiring consultant, this concept resonates deeply with our journey towards success. In this blog, we will explore the key takeaways from the book and discuss the immense opportunities that lie within the realm of no-code consulting.

The Power of 10x Goals:

One of the main concepts presented in the book is the idea that setting a 10x goal is actually easier to achieve than a 2x goal. The authors argue that when you set a 10x goal, you tap into the power of exponential thinking, which opens up new possibilities and minimizes competition. By aiming high, you shift your mindset and push yourself to think outside the box. This fresh perspective fosters innovation, creativity, and ultimately propels your business forward.

The Pareto Principle and Efficiency:

The book also brings attention to the Pareto Principle or the 80/20 rule. According to this principle, 20% of your efforts result in 80% of your gains. This non-linear relationship between input and output highlights the importance of maximizing efficiency. As a consultant, it becomes crucial to identify tasks and processes that yield the most significant results. By focusing on these high-impact activities, you can leverage your time and resources effectively, creating a more streamlined and successful business.

Reinventing to Reach New Heights:

To achieve exponential growth, the book stresses the need to embrace change and let go of strategies or practices that have brought us to our current level of success. As entrepreneurs, we often rely on what we know works, but the reality is that what got us here may not get us there. Each stage of business growth requires evolution, reinvention, and a willingness to leave behind our comfort zones. This adaptation allows us to redefine our identity, refine our services, and ultimately scale our business to new heights.

The Immense Opportunities in No Code Consulting:

While reading this book, the author takes a moment to reflect on the potential of no code consulting. Surprisingly, the annual revenue of the biggest consulting firms, such as Deloitte and Accenture, exceeds $30 billion. These numbers dispel the myth that there is no room for success in the consulting industry. In fact, the rise of no-code solutions provides an opportunity for smaller consulting firms to deliver high-value services at a fraction of the cost traditionally associated with the industry giants. This opens up a massive market for no-code consultants to carve out their niche and thrive.

The Call to Action:

As the author wraps up the video, they passionately encourage viewers to seize the immense opportunities available in the world of no-code consulting. The demand for innovative solutions is ever-growing, making now an ideal time to get involved and start something transformative. Through their own journey and observations, the author emphasizes the enormous potential waiting to be discovered by those who dare to act. To kickstart the journey, the author invites viewers to join them in a five-day challenge aimed at helping aspiring consultants build a strong foundation and earn their first $1,000 as online consultants.


"10x is Easier Than 2x" challenges traditional thinking and presents a powerful mindset shift for business growth. By aiming for exponential growth, leveraging the Pareto Principle, and embracing change, consultants can position themselves for remarkable success. The booming field of no-code consulting further amplifies the possibilities, offering a vast market waiting to be tapped. So, if you're considering becoming a no-code consultant, don't hesitate – embrace the massive opportunities that lie ahead and unleash your potential.

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